Made by Petco house brand in US.
Average score: 52/100 across 42 dog food products.
Petco-exclusive private label, co-manufactured by various producers.
WholeHearted is manufactured by Petco house brand.
WholeHearted pet food is made in US.
WholeHearted was founded in 2016.
WholeHearted is not on our WSAVA-aligned shortlist. That doesn't automatically mean the food is poor quality — many strong brands haven't pursued WSAVA recognition — but it means we lack independent confirmation of feeding-trial validation and on-staff veterinary nutritionist staffing.
No WholeHearted recall appears in FDA's pet food recall list for the last five years. A recall filed under a parent company's or co-packer's name may not be linked here; FDA's recall list is the definitive source.
WholeHearted averages 52/100 across 42 products in our catalog. Individual product scores combine ingredient quality, AAFCO compliance, and controversial-additive severity. See the methodology page for the full algorithm.
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